Linda McMahon announces U.S. Senate bid, resigns as WWE CEO

WWE chief executive officer Linda McMahon officially announced her candidacy Wednesday for the United States Senate from Connecticut, promising to bring a fiscally conservative perspective to the institution. Shortly after her announcement of candidacy, Linda McMahon resigned as WWE CEO with her husband WWE Chairman Vince McMahon assuming the office.

Linda McMahon pledged to self-fund much of her campaign for the Senate as a Republican. She certainly has the financial resources to be a player in the Connecticut race but she isn't necessarily be the odds-on favorite even in her own party as her WWE experience could prove a double edged sword.

McMahon will have to play up her successful financial expertise with WWE while downplaying the specific nature of its product, especially as it existed during its provocative Attitude Era. Of course, Linda McMahon has never had a role in creating WWE's on-air content but that fact could be lost on non-wrestling fans. In an attempt to refute any criticism, WWE's corporate site is playing up the company's recent conversion back to fully TV-PG programming.

What the non-wrestling fans of Connecticut will also soon discover is that Linda McMahon is a serious person, perhaps too much so for this endeavor. She shares neither the outrageous bombast nor the natural charisma of her fellow McMahon family members. That fact could also prove another double-edged sword for Linda McMahon as she takes this most unique of journeys.

The Linda McMahon for Senate Web site is already up @ Linda2010.com with a Twitter feed @ LindaForSenate.